Elijah was first introduced to kombucha in 2014 by his now-wife, Annie. Although not a fan initially, Elijah began to try different flavors and learned of the endless health benefits of drinking fermented tea. He was soon hooked. Later that year, they both moved to Lexington as part of a church plant, and Annie’s dad gifted them their first kombucha making kit.

Since they had both fallen in love with the beverage and saw how it supported their active and adventurous lifestyle, Elijah began experimenting with different flavors and worked at perfecting his own recipe. He began sharing his creations with friends and a local farmer CSA and soon acquired regular customers. Elijah saw a growing demand in the Lexington community for this sparkling health beverage and aspired to share his product on a larger scale.


After years of planning and mastering his product, his dream of Thrive Kombucha finally came to life! After Thrive became a reality, so did its success. Turns out, the demand and love for his product rose at a rapid pace. Struggling to keep up with the demand, Elijah was forced to start the search for the next addition to his THRIVE family. 

Around that same time, one of Elijah's good friends, Alex, had just graduated from college and was searching for a job. During one of their habitual, weekly coffee meet-ups, Elijah mentioned to Alex that THRIVE was in need of another team member. Luckily for both of them, a few dead ends on Alex's job hunt led him to seek out Elijah about the opportunity at THRIVE...

By the end of October 2019, THRIVE gained another member of its family in Alex. For a while, everything ran quickly and smoothly. Elijah and Alex continued to enjoy working together at 'the shop', and the booch continued to flow out the doors (quite literally sometimes). However, the two knew that another day would come that they would need to expand their core team and bring in another person to help them keep THRIVE moving forward.

Through Elijah and Alex's time at THRIVE they had come to know many of the people who enjoyed their product. Tre was one of those people. The Texas native had moved to KY to go to seminary and found out about THRIVE in the process. Shortly after THRIVE's opening, Tre began going to drink kombucha and hang out. The relationship Tre built with Elijah and Alex organically turned into an opportunity. The team added another and Tre has been with THRIVE since January of 2021.

The mission of Thrive is to produce nutritionally rich and tastefully refreshing products to nourish you on any adventure you may find yourself on.

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